Jan 16th, 2008 | Music survey

Corporate sponsorships of music albums


The next Coldplay album could be brought to you by Sudafed, under plans being unveiled by Guy Hands today to boost EMI's flagging earnings with corporate sponsorship. The Terra Firma chief executive told the FT his private equity group's plan for EMI would include several new ways of making money for artists.

"Football teams have very distinct corporate sponsorship. Why shouldn't some of the leading bands have the same sort of relationships?" (Financial Times)



Corporate sponsorships of music albums


46 votes, 447 views , 1 comment
 
 
Poll tags:Music, Guy Hands, Corporate, Coldplay, Financial Times, Sponsorship, Music Business

 
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1 Comment
Drowlord
(Reply)
Texas, United States

posted Jan 16th, 2008 at 10:56 CST

The problem with music is that "the industry" focuses so much money and effort on so few people.  For their investment, they want a "media star" rather than a musician, so they bank on non-music qualities like attractiveness, acting, dancing, and so on... there is so little variety and innovation in music because of it.  People who are "great musicians" but are not great media figures are just buried.  Corporate sponsorship will only exaggerate this problem.

 
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