Is it wrong for Brangelina to exchange child pix and access for contractually-obliga ted good press?

A New York Times article reports that Brad Pitt and Angelina Jolie have made deals with magazines to ensure positive press, creating "editorial plans" when accepting offers for photos of their children.

"...The winning magazine was obliged to offer coverage that would not reflect negatively on [Jolie] or her family, according to two people with knowledge of the bidding who were granted anonymity because the talks were confidential," says the Times piece.  "The winner was People. The resulting package in its Aug. 18 issue — the magazine’s best-selling in seven years — was a publicity coup for Ms. Jolie, the Oscar winner and former Hollywood eccentric who wore a necklace ornamented with dried blood and talked about her fondness for knives before transforming herself into a philanthropist, United Nations good-will ambassador and devoted mother of six."

“She’s scary smart,” said former Us Weekly editor Bonnie Fuller, one of the creators of our current celeb-obsessed age.  "But smart only takes you so far. She also has an amazing knack, perhaps more than any other star, for knowing how to shape a public image.”