I wouldn't have any problem at all with advertising directly to teens if those teens were also well-educated in critical thinking skills. If they were taught the tactics of advertising, how to recognize logical fallacies and the devices of manipulation (what Bernays called "the manufacture of consent.") Another added bonus of such education is that few would believe the rightwing talk-radio programming anymore.
It is sometimes hard to specifically target who it is that you are targeting. Certain things that are geared for teens such as media; tv, radio, websites, magazines need to make their money some how. Right? They are consumers just like anyone else anyway.Joe Camel was a little over the edge however.
Sure why not. First of all often times I find that teens are snarter than adults even. That is like saying it is not ethical to advertise to uneducated demographics in the inner city or something. What is the difference? This is as long as it is not anything harmful like liquor or cigarettes that you are advertising.
Because they are "new", they tend to make the most mistakes, which the market capitalizes on. As they become more experienced, mistakes lessen and a pattern develops and glints of wisdom appear. Until then, learn that all that glistens is not gold.
I wouldn't have any problem at all with advertising directly to teens if those teens were also well-educated in critical thinking skills. If they were taught the tactics of advertising, how to recognize logical fallacies and the devices of manipulation (what Bernays called "the manufacture of consent.") Another added bonus of such education is that few would believe the rightwing talk-radio programming anymore.
It is sometimes hard to specifically target who it is that you are targeting. Certain things that are geared for teens such as media; tv, radio, websites, magazines need to make their money some how. Right? They are consumers just like anyone else anyway.Joe Camel was a little over the edge however.
Sure why not. First of all often times I find that teens are snarter than adults even. That is like saying it is not ethical to advertise to uneducated demographics in the inner city or something. What is the difference? This is as long as it is not anything harmful like liquor or cigarettes that you are advertising.
Because they are "new", they tend to make the most mistakes, which the market capitalizes on. As they become more experienced, mistakes lessen and a pattern develops and glints of wisdom appear. Until then, learn that all that glistens is not gold.