Oct 15th, 2008 | survey

Why do large firms spend so much money on advertising ?




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1 Comment
Bmccue7
(Reply)
Georgia, United States

posted Oct 15th, 2008 at 16:27 CDT

If you were to make a list of advertising devices, and a list of propaganda devices, and a list of the classical logical fallacies, you'd find many points of similarity. Coincidence? It's helpful to read the writings of Edward L. Bernays, often referred to as the "father of public relations," who developed so many of these techniques, which he referred to as "the manufacture of consent."

 
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