It's rare that I find myself agreeing with you so wholeheartedly, but in this case, I do. I was going to talk about why negative ads don't harm one's own side, but you beat me to it. I couldn't have explained it better myself.
I work in the political field and I promise you, negative ads work. Most people are more attracted to bad news than good. Turn on any news station to see that this is so. Every candidate on the receiving end of them likes to say "I'm rubber you are glue......" but it isn't so. Rarely, if ever does a negative ad damage the otherwise healthy campaign of the candidate that launches it. If it did candidates wouldn't spend billions on their research and production. Voters like to say they are tired of negative ads but they aren't. They just lie to seem superior. Negative ads work and they work well. Shitty world isn't it? Have a cookie.
Is this the part where we exchange friendship bracelets?
It's rare that I find myself agreeing with you so wholeheartedly, but in this case, I do. I was going to talk about why negative ads don't harm one's own side, but you beat me to it. I couldn't have explained it better myself.
Eats the cookie, likes it, survives.
Don't eat the cookie. It's poison.
I think it also depends on how far below the belt they go, and how innaccurate they get. -thank you for the cookie:D
I work in the political field and I promise you, negative ads work. Most people are more attracted to bad news than good. Turn on any news station to see that this is so. Every candidate on the receiving end of them likes to say "I'm rubber you are glue......" but it isn't so. Rarely, if ever does a negative ad damage the otherwise healthy campaign of the candidate that launches it. If it did candidates wouldn't spend billions on their research and production. Voters like to say they are tired of negative ads but they aren't. They just lie to seem superior. Negative ads work and they work well. Shitty world isn't it? Have a cookie.